The Arena Group (AREN) – Get The Arena Group Holdings Inc. Report named Miles Stiverson as senior vice president and typical manager of Life-style to oversee functions, strategy and growth for the company’s Way of living models, anchored by Parade.com.
The Arena Team plans to broaden its portfolio of leisure, property, well being and wellness makes, collectively recognised as the Parade Life-style Team, with substantial-development initiatives planned for 2022 and adhering to rapid revenue and gross income development, validating its proprietary playbook and technological innovation, according to a company statement.
Stiverson will develop out Parade.com’s enjoyment, wellness, meals, journey and other verticals in the freshly produced part, when controlling partnerships, product and website launches, and new acquisitions for the Way of life vertical. Parade Lifestyle Team reached 33.6 million special guests in May perhaps 2022, with Parade.com accounting for 13.6 million people and averaging 14 million site visitors in the last six months, in accordance to Comscore.
Stiverson delivers more than 16 a long time of encounter as standard manager with highly regarded brand names like Individuals.com and the Vacation vertical at DotDash Meredith and as electronic director for Travel + Leisure and Allure.com. In 5 several years with Journey + Leisure, he led the expansion of the publication’s electronic viewers by 289%. Throughout his vocation, Stiverson has pushed assorted digital profits streams, from editorial and social sponsorships to a strong eCommerce business enterprise.
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“Miles is an accomplished innovator, operator and strategic thinker who provides a highly applicable track record in way of living and amusement to our newest Arena,” said Rob Barrett, President of Media for The Arena Team.
The Arena Group, which publishes Athletics Illustrated and owns TheStreet, in April closed on the acquisition of AMG/Parade, which publishes Parade journal and other titles.