There are two strategies of online marketing that you need to know: Organic SEO or Pay-per-click (PPC). Why? Because both Organic and PPC will help increase dramatically the visibility of your website, boost your Search Engine Results Page (SERP) ranking and achieve bigger return of investment. Let me define each of these advertising strategies and examine how they will work for your business.

Pay Per Click is defined as an internet advertising model used on websites, in which advertisers pay their host only when their ad is clicked. Meanwhile, Organic SEO refers to optimizing your website for ranking on organic searches. In Pay-per-click bid (PPC) payment is involved each time a user clicks on your link “Organic SEO” is the exact opposite of PPC because in organic SEO, web pages or website traffic are improved in a natural manner using keyword specific advertising..

Cost of Construction

• Pay-per-click advertising (PPC) can be set up to work effectively within a few days, while in many cases, developing a site’s search engine optimisation may take months.
• In Organic SEO, optimization campaigns require a contract of certain length; but with an in-house pay-per-click campaign, obviously a contract is not an issue.
• The costs of Organic SEO remain more stable while PPC costs are rising steadily.
• In PPC, since every click to a site is charged, its cost remains constant over time. But in Organic SEO, successful optimization can provide added value after the initial work has been undertaken.
Operation & Supervision
• The concept of PPC is much easier to understand and can be handled much more easily than an organic search engine optimization campaign.
• In Organic SEO, there are so many questionable tactics that can put your site at risk to penalization; but in PPC, since you directly dealing with the search engine such as Google AdWords and Yahoo Search Marketing who offer helpful tutorials on how to use PPC marketing, you don’t need to pay a middleman.
• Organic has the general tendency to place your ads on websites that may have nothing to do with your business, thus confusing people. In PPC search engine marketing, your advertisements appear on relevant searches and websites where people are already searching for what you’re selling, so when they read your page, it shouldn’t confuse them, but rather point them in the direction they need to go.


• In Organic, you leave your ranking at the mercy of a search engine’s proprietary ranking algorithm; while in PPC, you can pay for an immediate top placement.
• In Organic SEO, optimization campaigns may take up to three months or more for results to be seen; but in PPC, the results in advertising are immediate.
• While a pay-per-click campaign may produce results more quickly, organic search engine optimization campaigns can give you results that last.
• When the budget runs out for a pay-per-click campaign, or when your company decides to terminate the pay-per-click campaign, the results end as well. But with organic search engine optimization, the optimized site content and other changes made to your site can have an impact on your search results until the next change in a search engine’s algorithm, or possibly even beyond.

Organic SEO and Pay-Per-Click search engine marketing have their own unique and distinct advantages and/or disadvantages. If you have to choose between the two strategies, you must look into your unique situation first before you decide. Pay-per-Click can be useful for new websites or for short term promotions while Organic can work well with larger sites that have wide array of products, services and information.

At, we can set-up your business online marketing strategy through Organic SEO or PPC.

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