As a result of the very first five months of 2022, Hyundai Motor Group US
retail current market share ranks 3rd, up from sixth a year back, primarily based on
new car or truck registration knowledge compiled by S&P World Mobility.
With 12% of the retail sector, Hyundai now trails Toyota and GM,
but outpaces Ford, Stellantis, and American Honda. Hyundai Motor
Team is made up of the Hyundai, Kia, and Genesis manufacturers.

Manufacturer-level new registration details reveal all 3 Hyundai
Motor makes contributed to Hyundai’s share expansion. As the table
beneath illustrates, considering that 2017 the retail U.S. market shares for
Kia, Hyundai, and Genesis have developed by 1.7, 2.1 and .3 percentage
details, respectively. Even though Genesis’s boost is tiny in absolute
conditions, it has quadrupled from .1 5 many years in the past.

The enlargement of the merchandise portfolios for all three models has
played a central role in the corporation’s share expansion. Now the
company has entries in all main car or truck segments, and, additional
importantly, all the key utility segments. When the reduced midsize
utility phase is not included, it could be argued that the Sorento
need to be in this segment.

None of the brands competes in the two whole dimension utility
segments, but together these two classes account for just 3.2%
of new retail registrations (Could 2022 CYTD). It is also noteworthy
that Hyundai Motor’s development in sector share and increase in rank has
taken area with no an supplying in the standard overall body-on-body
pickup segments.

Modern additions to all a few brands’ portfolios have additional
significant share to every brand name. Hyundai released the 3-row
Palisade and Venue utilities in 2019 (which have contributed 13%
and 4%, respectively, to Hyundai Motor’s May 2022 retail
registration volume). These had been followed by the launch of the
Santa Cruz way of life pickup (5% of 2022 retail registrations) in
2021 and the Ioniq 5 EV at the get started of this year(4% of 2022

Kia launched the three-row Telluride in 2019 (15% of May possibly 2022
CYTD Kia retail registrations), the Seltos in 2020 (7%), the
Carnival midsize van in 2021 (3%), and the EV6 electric motor vehicle
this year (4%).

Lastly, Genesis has enormously benefited from the addition of the
GV70 and GV80 crossovers to its lineup in 2021. These two products
now account for almost two thirds of all Genesis retail
registrations, and, importantly, supply Genesis automobile homes
with a crossover different so the domestic can keep on being brand name and
company faithful.

Hyundai Motor also has shown its capability to compete in
the increasing and all-crucial EV place. By means of the very first five
months of this yr, the Ioniq 5, EV6, and Niro rank fifth, sixth,
and ninth, respectively, among all EVs on the U.S. sector, primarily based on
new retail registrations. Jointly these three models now account
for 11% of all retail EV registrations. Hyundai Motor is the only
corporation other than Tesla to location two or much more EVs in the top rated
10, and, if Tesla is taken off, the Ioniq 5 and EV6 rank 2nd and
third, trailing only the Mustang Mach-E.

This automotive perception is component of our monthly Leading
10 Tendencies Sector Report
. The report conclusions are taken
from new and utilized registration and loyalty data. To download the
whole report, you should click beneath.

Download REPORT


Posted 28 July 2022 by Tom Libby, Affiliate Director, Loyalty Alternatives and Industry Assessment, S&P World wide Mobility&#13


This report was released by S&P World Mobility and not by S&P World wide Scores, which is a individually managed division of S&P Worldwide.