Lockdown has ended but the pandemic has brought an influx in new online businesses. People have been utilising the time they have had in lockdown to make a bit of extra money on the side or have created something to replace their old job. The issue is people have built their website and then wondered why they are not getting any sales. In this article, we will go through some of the top strategies in getting your local business the traffic it deserves.
Go Social
Social media is one of those platforms which has been ingrained in our lives, especially with the digital age being our new reality. With its popularity, it is obvious that any business should be on all social media platforms so that they can interact with their customers, advertise to a larger market and also be able to start getting more traffic to your business. This works especially great for local bakeries or bakery products on the likes of instagram where you can showcase your delicious treats.
It is always wise to choose the platforms which work best for your business so it may be worth trying them all and evaluating which works best after 6 months. It is essential to be current and have your brand appearance consistent over all platforms to establish your brand and keep a lasting online presence.
Utilise Local SEO
For small and local businesses, local SEO is a key factor that will get your organic traffic to your site. If you don’t have this, you should already be getting this on your way as it doesn’t happen overnight. Whether you are having SEO in the UK or anywhere else in the world, organic traffic is your best friend. Having your business on Google My Business, Yellow Pages and other directories are a great way to start getting some local citations.
It is essential to have all your locations, and business information consistent across all directories and other platforms. Many organisations will hire a digital agency to get the best results.
Start A Business Blog
Blogging is a digital marketing strategy that always gets forgotten about when people create a website. It is one of the best ways to boost your organic traffic by boosting your SEO, they can connect with your users and also establish your brand.
To do this, you should regularly update your blog. An odd post won’t do much and hinders results, you may as well not do it if you don’t keep them current and relevant. An example of this is a local bakery wanting to give news on their latest biscuit selection or recipes etc. If you have a digital agency, then the business blog will be on current trends and technologies ect.
Now you know some of the top strategies in marketing your local business you should start to see more online traffic leading to a profitable business. Get on with these strategies and then move onto more direct marketing once you have got your site optimised.