One of the most important things for any community to uphold is their health. Whether it’s physical or mental, deteriorating health can have an immensely heavy toll on one’s life, and taking steps to prevent this from happening is imperative.
A fun and effective way to incorporate the importance of healthcare in your community is by hosting a health fair. Not only does it get the whole community involved, but it’s also a great opportunity for individuals to get a step up on their basic healthcare needs. Of course, a major part of hosting a health fair is planning for it and promoting it.
So, without further ado, here’s how you can plan and promote your very own health fair:
- Manage your Finances
One of the first things to account for when planning any event is the finances. Not only will this determine the type of event you end up hosting, but it’ll prevent you from falling into any money-related issues in the future.
First things first, set your budget. Now, your budget could spring from a community treasury or generous donations. However, if your existing funds are low and you want to pull off a stellar health fair, then you can also look for sponsors. To get sponsors on board, you can offer them marketing slots in your health fair, helping their brand meet a new audience and your health fair succeed with additional funds.
- Arrange Guest Speakers
What’s a good event without guest speakers? And for a health fair, guest speakers are especially important as people will be looking forward to learning more about certain health issues, tips on how to better take care of themselves, and how to lead a healthier, happier life.
The first thing is to come up with some potential topics that you would want your guest speakers to cover – some ideas could include fitness and nutrition, diabetes, mental health issues, and autoimmune diseases, among others. With your topics decided you can now reach out to relevant personalities that could act as your guest speakers given the topics on hand.
As for who the guest speakers could be, they can range from esteemed medical professionals to medical journalists to university lecturers. Once you start getting responses, you can further deep dive into availabilities and finalize exact topics for them to cover.
- Effectively Manage Logistics
While it’s easy to get wrapped up in arranging the fun things such as guest speakers, it’s equally important to make sure your logistics are covered. This means taking care of things such as the venue, making sure there’s ample parking available, the event dates correspond to the weather – especially if it’s an outdoor event – arranging furniture, and a volunteer team, to list a few.
To ensure that all of this goes smoothly, the first step is to get comfortable with delegation. Come up with an organizing team and a volunteer team. For the former, assign each person a department or major responsibility to take care of and assign them some volunteers. With multiple people working to tackle a certain requirement, the work will get done faster than you think!
- Engage in Email Marketing
With the planning done, it’s time to move on to the promotion aspect. And what better form of promotion than email marketing? Not only does email marketing accommodate a mix of visual and textual content, but it also creates a marketing chain where your audience can be touched upon at regular, planned intervals to maximize positive response.
The first thing is to think of your subject line as this is what determines whether your email is opened or sent to the trash folder. While your exact subject line will vary depending on the content of your email, some effective pointers include adding your recipient’s name or mentioning a limited-time opportunity. As for the body of the email, make sure to include CTAs and a link to a sign-up form where recipients can confirm their attendance or purchase a ticket in case your health fair is ticketed. And of course, don’t forget to add images for that final touch!
- Be Active on Social Media
Speaking of digital marketing, social media is a crucial part of your health fair’s marketing plan. Start by targetting a specific platform – Instagram is a good choice – and create a page for your health fair, optimizing it to maximize your reach.
Once your page is set up, it’s time to start making content. Fill your feed with important information regarding your fair – such as the date, the venue, whether attendees need to purchase a ticket, and what sessions and check-up booths will be available at the fair. Similarly, you can create engaging content around these topics on your stories, putting up polls and Q and A boxes for your followers to interact with.
As for the design aspect, you can leave that up to PosterMyWall’s range of health fair templates that make it super easy to create stunning Instagram posts and stories in a matter of minutes with its user-friendly interface. And the best part is that you can use the PosterMyWall platform for absolutely free, helping you save some of those much-needed bucks!
- Don’t Forget Print Marketing
While digital is important, print marketing is just as good – if not better. From the classic flyers and brochures to more expansive outlets such as billboards, print marketing is a highly effective way to promote your health fair.
For starters, you can choose to concentrate on flyers as these are easy to distribute and encapsulate all of your event details into one place. Simply design a flyer, get it printed, and distribute it around town. For this last step, you can recruit volunteers to go door to door and also have some flyers placed in areas of high footfall such as the hospital reception desk, grocery store checkouts, and even community center reception desks. Before you know it, talk of your health fair will be all around town.
- Partake in Collaborations
Pulling off an event on your own is extremely difficult, and it’s often the best of people who turn to others for assistance. In the case of your health fair, you can seek assistance from third parties in the form of collaborations. A broad term, these collaborations can range from social media influencers to schools and local organizations such as community clubs and NGOs.
Not only can you reach out to these entities for help with your event’s marketing – in return for which they can also gain publicity via your event – but also to help with the sign-up process by bringing the event details directly to a certain segment of the public.
So, if you’re looking to plan and promote a health fair, then these tips and tricks are your go to. Just be sure to make adjustments according to your event, and you’ll be good to go!
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